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From Awareness Raising to Fostering Behaviour Change to Prevent VAWG

Prevention Collaborative (2021)
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This webinar will launch two practice briefs co-produced by the Prevention Collaborative and UN Women. The practice briefs are: (1) Awareness Raising to prevent violence against women and girls; (2) Fostering Behaviour Change to inform more effective violence prevention programming. Awareness raising activities are widely used and have an important role to play in tackling violence against women and girls (VAWG).

However, there is little evidence that awareness raising activities on their own can significantly reduce VAWG. Based on the two complementary briefs, our speakers in this webinar, will highlight different types of awareness raising approaches and what they can achieve, as well as the limitations of this approach. We will also outline key steps to apply a behavioural approach for violence prevention. Finally, UN Women Bangladesh will share their experiences of applying this step-by-step process to develop a behaviour change communications strategy. This will be followed by a Q&A with the audience, and discussions around how to equip more effective awareness raising and behaviour change efforts to prevent VAWG.

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