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Fostering Behaviour Change

Effectively preventing violence against women requires changing behaviours, which is often a gradual, complex, and lengthy process. One-size-fits-all solutions are unlikely to shift behaviours, which is why it is important to carefully design interventions to address particular behaviours within certain contexts.

This page collates useful resources on behaviour change, as well as examples of what can be learned from applying a behaviour change approach to violence against women prevention programming.

01 There are many theories and approaches to understanding processes of behaviour change

Applied carefully, these can help organisations identify factors that can hinder or enable behaviour change in particular contexts.

02 The behaviour change wheel model can help strengthen the design and evaluation of violence against women prevention programmes

This model analyses how different behavioural drivers—categorised as capability, motivation, or opportunity—combine to drive a specific behaviour. The behaviour change wheel can be used during the intervention design phase (including when you are developing theories of change) to identify the most significant factors for a specific behaviour of one or more individuals. It can also be applied as an endline evaluation tool or during an intervention to drive programmatic changes.

03 Behaviour change interventions should be multifaceted

These interventions should use a spectrum of strategies that aim to win people’s hearts and minds, win the crowd, and shape the environment to induce positive action. Individual-based behaviour change approaches are useful to support individuals in changing and sustaining behaviours, but comprehensive interventions that address the drivers of violence against women at the individual, relationship, community, and institutional levels are warranted.

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