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PracticeTools and Guidance
World Bank

Why Do People Do What They Do? A Social Norms Manual

This manual was developed from the training material used in a Multi Country Study on the Drivers of Violence. It asks the question “Why do people do what they do?”, and introduces the social norms theory to practically diagnose, measure and change social norms for successful interventions against behaviours related to violence against children (VAC). This is a useful resource for VAC programme planners and implementers, and is comprised of exercises and activities to improve social norms change programming.

Date published
  • 2016
Published by UNICEF Office of Research – Innocenti