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Webinar: Tackling Gender Norms through Media

The power of the media to influence gender norms both towards greater equality and reinforcing discriminatory attitudes and behaviour has long been recognised. This webinar discusses how through the representation of men and women on television shows, news, social media and advertising, gender norms are demonstrated, negotiated and challenged. It highlights the potential of mass media to educate, and change attitudes and behaviours, investing particularly in edutainment (soap operas) and interactive media such as phone-ins and chat shows.


Caroline Harper (ODI)


Poonam Muttreja (Population Foundation of India); Caroline Sugg (BBC Media Action); Olga de Biaggio (Girl Effect and Springster)

Date published
  • 2019
Published by ALIGN & Overseas Development Institute