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Scaling Up Norms-Shifting Interventions Targeting Adolescents and Youth

This resource by the Learning Collaborative to Advance Normative Change, addresses the scaling of social norms change interventions targeting adolescents and youth’s sexual and reproductive health. Using evidence based on research and practice, it provides guidance on: why and in what context an organisation that is working to influence social norms around adolescents and youth’s sexual and reproductive health should consider scale up; and what are the practical considerations for designing and implementing a scale up of a social norms change intervention.

Content

Section 1: an overview of the working paper.

Section 2: a Tip Sheet summarising the key considerations and specific tips for scaling up social norms change interventions.

Section 3: definitions of common terms regarding adolescents and youth’s sexual and reproductive health and social norms change.

Section 4: an introduction to key considerations when designing a social norms change intervention, the process of scaling up, potential implementation challenges, and lessons learned by organisations that have achieved successful scale up.

Section 5: further explores factors that contribute to successful scale up.

Section 6: conclusion and next steps for further learning.

The Annexes include case studies of social norms change interventions that had undergone processes of scaling up, and a series of handouts to use with programme staff when designing scalable interventions and planning to take them to scale.

Date published
  • 2019
Published by Learning Collaborative to Advance Normative Change/Institute for Reproductive Health, Georgetown University
Region