Social Norms Change at Scale: Insights from IMAGE
This is a case study of the Intervention with Microfinance for AIDS and Gender Equity (IMAGE), which is a combined effort to address economic and gender inequalities, and HIV. This intervention comes with a premise that economic and gender inequalities produce and increases the risk of intimate partner violence (IPV) and HIV among women, and that IPV increases the risk of contracting HIV.
As documented in this case study, IMAGE and a nonprofit microfinance organisation, the Small Enterprise Foundation (SEF), combine group-based microfinance with gender and HIV awareness among women who meet at fortnightly loan centre meetings in impoverished rural areas in South Africa.
As explained in this document, the intervention sets out a number of activities to improve communities’ economic well-being and independence by providing microfinance assistance, awareness and training to reduce vulnerability to HIV and gender-based violence (GBV), and to foster community mobilisation against rape, domestic violence, and teenage pregnancy.
- Muvhango Lufuno