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EvidenceWorking Papers and Reports

Social Norms: A Review

This article provides: a) a review of literature on social norms; b) draws out similarities and differences in key operational definitions of social norms; c) reviews theories that explain how norms affect behaviours; d) proposes a revised theoretical framework on how norms influence behaviour; e) and provides suggestions for future research in this area.

Date published
  • 2016
  • Adrienne Chung
  • Rajiv N. Rimal
Published by Review of Communication Research