Program M Manual
Program M is named after mulheres and mujeres, the words for women in Portuguese and Spanish. It was launched in 2006 as a companion to Program H which encourages critical reflection among young men about rigid gender norms.
Program M was developed to work specifically with young women, ages 15 to 24, and seeks to promote their health and empowerment through similar critical reflections about gender, rights, and health. Field-tested in Brazil, Jamaica, Mexico, and Nicaragua, it has since been adapted for use in other countries including India, Tanzania, Peru, and the Balkans.
The Program M methodology combines educational workshops with youth-led community campaigns that work to promote gender-equitable attitudes among young women and improve their agency in interpersonal relationships.
To complement the group education sessions, Promundo offers a conversation-starting, no-words video Once Upon a Girl, which tells the story of a girl who questions the gender norms around her, and how they influence the way she thinks and acts.
Quasi-experimental evaluation studies on Program M in Brazil and India, using items from the Gender Equitable Men (GEM) scale, a validated attitude scale that has been adapted and applied in more than 20 settings, along with other attitude and self-efficacy indicators, found that women who participate in the program experience increased communication with partners about sexual health, increased self-efficacy in interpersonal relationships, decreased drug use, and increased condom use by partners.
Program M Content
Organisers can choose from some 33 validated Program M activities to customise the programme for the needs of their communities. These activities address a variety of topics, ranging from gender identity to sexual and reproductive health and rights, empowerment in interpersonal relationships, and motherhood and caregiving.
- IDENTITY AND RELATIONSHIPS
- BODIES AND SEXUALITY
- SEXUAL AND REPRODUCTIVE RIGHTS AND HEALTH
- MOTHERHOOD AND CAREGIVING
- Instituto Promundo
- Salud y Género
- World Education