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Social Norms

Our guide to key resources to support your work

Social norms are the unspoken rules that govern behaviours within a group, defining which behaviours are considered acceptable or desirable and which behaviours will be condoned, tolerated or condemned. VAW and VAC are sustained by norms that normalise and justify gender inequality and violence. This guide highlights key resources to increase your understanding on how harmful norms can be addressed to prevent VAW and VAC.

Multimedia resources

Video

Once Upon a Boy

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Video

Once Upon a Girl

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Infographic

Addressing Social Norms to Prevent GBV

View
Webinar

Tackling Gender Norms through Media

Watch

Social Norms Programmes

Key programmes that aim to prevent violence through social norms change

SASA!

Indashyikirwa

All social norms resources

Webinars

Preventing IPV in Rural Ethiopia: Developing, Implementing and Testing “Unite for a Better Life”

Unite for a Better Life (UBL) is a gender-transformative programme to prevent intimate partner violence (IPV) and HIV. It is delivered by trained facilitators to ...
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Practice Briefs

Fidelity Brief for Adapting Indashyikirwa

Using the experience of implementation in rural Rwanda, this brief guides organizations to adapt and refine the Indashyikirwa Couples Curriculum for their own contexts and ...
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Prevention Stories

Lessons from Oxfam’s Bano Nayi Soch: Buno Hinsa Mukt Rishtey Campaign to Prevent Violence in India

Against the backdrop of India’s high rates of violence against women (VAW) and insufficient efforts to prevent it, in November 2016, Oxfam India launched the ...
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Practice Briefs

Shifting Social Norms in the Economy for Women’s Economic Empowerment

This document is a summary of the process and insights from the participants of a 2017 Practitioner Learning Group (PLG) on “Shifting Social Norms in ...
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Multimedia

Webinar: Tackling Gender Norms through Media

The power of the media to influence gender norms both towards greater equality and reinforcing discriminatory attitudes and behaviour has long been recognised. This webinar ...
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Working Papers and Reports

Community Activism Approaches to Shift Harmful Gender Attitudes, Roles and Social Norms

This evidence review evaluates the impact made through community activism across a range of settings—from rural areas and small towns of the Eastern Democratic Republic ...
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Webinars

Preventing IPV in Rural Ethiopia: Developing, Implementing and Testing “Unite for a Better Life”

Unite for a Better Life (UBL) is a gender-transformative programme to prevent intimate partner violence (IPV) and HIV. It is...

Resource by

Practice Briefs

Fidelity Brief for Adapting Indashyikirwa

Using the experience of implementation in rural Rwanda, this brief guides organizations to adapt and refine the Indashyikirwa Couples Curriculum...

Resource by

Prevention Stories

Lessons from Oxfam’s Bano Nayi Soch: Buno Hinsa Mukt Rishtey Campaign to Prevent Violence in India

Against the backdrop of India’s high rates of violence against women (VAW) and insufficient efforts to prevent it, in November...

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Study Summaries

The Do Kadam Barabari Ki Ore Programme: Engaging Boys to Prevent Violence in Bihar, India

This intervention, targeting boys and young men aged 13–21, provided gender transformative life skills education and sports–coaching in Patna district,...

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Study Summaries

The Do Kadam Barabari Ki Ore Violence Prevention Programme: Women’s Intervention in Bihar, India

This intervention targeted married women in existing village-level self-help groups (SHGs) in Nawada, Bihar. It provided gender transformative learning sessions...

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Programme Summaries

The Do Kadam Barabari Ki Ore (Two Steps Towards Equality) Programme to Prevent VAW in Bihar, India

The Do Kadam Barabari Ki Ore (Two Steps Towards Equality) Programme was implemented to better understand what works to prevent...

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Programme Summaries

Bandebereho Couples’ Intervention to Promote Male Engagement in Rwanda

The Bandebereho (or “role model”) intervention was based on Program P and part of the global MenCare fatherhood campaign. It...

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Study Summaries

Bandebereho Couples’ Intervention to Promote Male Engagement in Rwanda

The Bandebereho (“role model”) intervention, adapted from Program P, aimed to promote positive fatherhood and gender equality amongst expectant fathers...

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Programme Summaries

The Safe Homes and Respect for Everyone (SHARE) Programme in Rakai Uganda

The Safe Homes and Respect for Everyone (SHARE) intervention was a multi-component intimate partner violence (IPV) and HIV prevention programme...

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Prevention Stories

Holistic Youth Development as a Life Course Approach to Violence Prevention

Globally, research shows that there is a close association between boy’s childhood exposure to violence and the perpetration of intimate...

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